Spearheaded the NPR Distribution website redesign to market services to stations & producers which launched in Q1 2022 to 500+ monthly users.
My Responsibilities: Updated information architecture, created wireframes, iterated on low to high-fidelity prototypes, crafted a usability test plan, & developed final designs on Webflow.
Duration: Jun - Aug 2021 (12 weeks)
Role: UX Designer / Developer Intern
Tools: Figma, Webflow
This past summer, I was a UX Designer / Developer Intern at NPR (National Public Radio). I was part of the Distribution Division, where they recently decided to merge their two brands, NPR Distribution Services (NPRDS) and Public Radio Satellite System (PRSS), into one under NPR Distribution.
NPRDS was the B2B marketing website for stations and producers to browse for services and offerings, while PRSS offered the flagship service called ContentDepot, public radio's national program distribution platform for stations and producers to discover, manage, share, or receive public radio content.
I collaborated closely with a marketing manager and a graphic designer to rebrand and redesign the new combined website to make it one consistent brand under NPR Distribution to market their services to stations and producers, make information easy to find, and have a clean and modern look.
